Proactive Promotions - targeted email marketing campaign creation and analysis

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Our Concept

The need we address ... keeping target audiences apprised of products, services, promotions and events with a proactive tool that allows immediate and measureable response.

Typically our clients do not have the capability within their website for proactive e-marketing campaigns, nor do they want to manage the process themselves. If they do not have a site, we can develop a Mini-Website for them.

The concept behind our services is best respresented by the diagram at right. You can click on it for a larger version which can be printed with the PRINTABLE PAGE button.

On our server we handle all of the component functions required for successful promotions:

(1) Creation and maintenance of a unique e-mail database for each client.

(2) Design and build of a specific page containing key profile information about the business and an opt-in form for the target audience to use to request update information ( see Example ).

(3) Development of an HTML Announcement that is e-mailed the target audience ( see Example ).

(4) Development of a Landing Page which is accessed by a link in the Announcement. Another alternative is linking directly to different pages within the client website ( see Example ).

(5) E-mail campaign distributions to the specified target audience at a frequency determined by the client.

(6) Reporting of traffic for both update requests and click throughs from announcements.

Site developed by Internet Solutions Group of Kansas City